This photo shows interior damage to a dress boutique downtown after the 1954 earthquake. The Fallon Theatre, not far away, only needed minor repairs.
The Fallon Theatre remained much the same for the next 50 years. Thanks to Flood, who used materials to make the building fire-resistant, and Architect Frederic DeLongchamps, who designed it to be earthquake-resistant, it survived several fires and the major earthquakes of the 1950s with relatively little damage.
The Fallon Theatre was showing its age. These indents in the floor were worn by decades of projectionists standing in the booth, and this was hardly the worst of the wear.
However, it was around this point that things were beginning to change. The expansion of cable tv, VHS, and home rentals each took a section of the Fallon Theatre’s market and it became harder and harder to make ends meet. Something needed to be done to save the Fallon Theatre.